What is SXO, and why is it more than SEO?
The term SXO means search experience optimization, it shares a concept of blending user experience and SEO in a single strategy. It is concerned with ensuring your website is user friendly as well as search engine friendly. Hence leading to improved engagement and conversion. SXO is not about snagging those top rankings. it is all about connecting with visitors and creating enjoyable experience.
SEO brings people in, but SXO keeps them engaged for a longer time.