LLM vs Generative AI: What’s the Difference and Why It Matters

Artificial intelligence is evolving quickly, and so is the uncertainty surrounding it. If you've spent any time reading about AI tools, you've most likely seen the phrases "LLM" and "generative AI" used interchangeably. They do not.

Understanding the distinction between LLM and Generative AI is not only a technical exercise. It serves as the foundation for all smart AI decisions you'll make as a business owner, marketer, or developer, from selecting the correct tool to developing the best plan to avoiding costly mistakes.