What is the Market Demand for Podcasting?

The global podcasting market is expected to surge from US$ 3,826.4 million in 2025 to US$ 14,870.3 million by 2032, growing at a robust CAGR of 28.3%. This rapid growth reflects podcasting’s transformation from a niche medium to a mainstream force in the global media landscape. The rise of smart devices, demand for personalized audio content, and popularity of streaming platforms are fueling this momentum. Hyperlocal content is gaining traction in emerging markets like India and Indonesia, while education and news continue to dominate listener preferences. North America is projected to lead the market in 2025, holding around 39.2% share, driven by established platforms like Spotify and Apple Podcasts.