What’s Working in 2025 SEO ourthink ads

1. AI-Optimized (But Human-First) Content
o Google rewards helpful, EEAT-aligned (Experience, Expertise, Authority, Trustworthiness) content—even if AI helps create it.
o Winning strategy: Use AI for research & drafting, but add unique insights, case studies, and expert opinions.
2. Search Generative Experience (SGE) Optimization
o Google’s AI-powered overviews now dominate some SERPs.
o How to rank: Structure content to answer question-based queries with clear, concise, and authoritative answers.
3. Video & Visual SEO
o YouTube Shorts, TikTok, and Google’s video carousels drive traffic.
o Optimize with:
 Keyword-rich titles/descriptions
 Transcripts & closed captions (indexable by Google)
 Engagement signals (watch time, shares)
4. Zero-Click Search & Featured Snippets
o 40%+ of searches end without a click (thanks to Google’s direct answers).
o Winning tactic: Target "position 0" with bullet points, tables, and step-by-step guides.
5. Semantic Search & Topic Clusters
o Google understands context better than ever.
o Solution: Build topic clusters (pillar pages + subtopics) instead of just keyword stuffing.
6. Local SEO & Google Business Profile (GBP) Dominance
o "Near me" searches keep growing.
o Must-do:
 Optimize GBP with posts, Q&A, and fresh photos
 Get reviews & local backlinks
7. Core Web Vitals & Page Experience
o Google still penalizes slow, clunky sites.
o Fix:
 Improve LCP, FID, CLS (use Web Vitals tools)
 Adopt mobile-first design
8. E-E-A-T & Author Authority
o Google prioritizes credible sources.
o Boost trust:
 Add author bios with credentials
 Get backlinks from .edu/.gov sites
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❌ What’s NOT Working in 2025
• Keyword stuffing → Google’s NLP detects unnatural language.
• Thin affiliate content → Hit hard by Google’s 2024 spam updates.
• Ignoring AI search → If you’re not optimizing for SGE, you’re missing traffic.
• Neglecting voice search → 50%+ of searches are now voice-based (optimize for long-tail,