The Future of eCommerce Support: AI Chatbots vs. Human Customer Agents

eCommerce sites must adapt to growing customer expectations by choosing the right support system. AI chatbots provide fast, scalable, and always-available solutions, while human agents bring empathy and problem-solving skills to complex situations. This article dives deep into the advantages and drawbacks of both AI and human customer support agents, helping eCommerce businesses decide which model or combination works best for enhancing customer satisfaction and operational efficiency in the digital marketplace.