The Botmode: Reduce RTOs with WhatsApp Marketing
For any Direct-to-Consumer (D2C) brand, the “buy now” click is a win. But for many brands, especially those relying on Cash on Delivery (COD), this win is short-lived. The culprit? Return to Origin (RTO).
What is RTO? When an order is sent back to the seller without delivery.
Why it matters: Double shipping fees, locked inventory, and declining customer trust.
The numbers: Indian e-commerce brands face 20–30% RTO rates for COD orders.
RTO isn’t just a logistics headache—it’s a trust problem. Fixing it requires more than courier coordination. The solution lies in proactive post-purchase communication. And the most powerful channel for this is WhatsApp.