The Basics of Brand Perception: How Customers See Your Business?
Every business owner understands that customers hold opinions about their company, whether those opinions are positive, neutral, or critical. These impressions are not formed overnight but are instead shaped through repeated interactions, marketing efforts, word-of-mouth, and even the smallest details of customer service. Establishing and maintaining a strong brand perception is a key factor in gaining trust, attracting loyal clients, and standing out in competitive markets.