How AI Helps in Digital Marketing

AI, as shown in academic references, relays a machine's skill of thinking, learning and making decisions as par with a human. Data and programmed processes are used to accomplish activities that need human intellect, such as problem solving, understanding a language, recognizing patterns, and making recommendations.

In marketing, AI helps brands by looking at tons of data to understand their customers better, predict what they’ll do next, and make smarter choices. Whether it’s checking social media, creating personalized content, or running ads automatically, AI has become a must-have tool for every marketer.