If you run a website that provides health, financial, legal, or other sensitive advice, it is essential to focus on YMYL (Your Money or Your Life) content. Google holds these types of pages to higher standards because they can directly affect a person’s life decisions. For example, poor medical advice or incorrect financial guidance can lead to serious consequences. To rank well in Google’s search results, YMYL content must be accurate, expert-driven, and trustworthy. This means you need to ensure that the information on your website is provided by qualified professionals, thoroughly researched, and updated regularly. Additionally, demonstrating transparency and providing clear, reliable sources will help you meet Google’s E-A-T (Expertise, Authoritativeness, and Trustworthiness) standards. Focusing on YMYL content not only helps with SEO but also builds trust with your audience and improves user experience.