WHY USING AN ANIMATED CHARACTER HELPS COMMUNICATION

Characters are the vehicle through which a story or idea unfolds. Things happen to them or ‘through’ them and as we empathise with them we experience their emotions as if they were our own. A good character portrays the human condition in a way that deeply connects us with the idea or event that is being communicated. If the cared for character is open to a message, we, the viewer, are open to that message too.

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