The 12th Adeeb-e-Mahir Program is designed to benefit a wide spectrum of individuals passionate about Urdu language, literature, and cultural heritage. Students, researchers, academicians, poets, writers, and literature enthusiasts can all gain significantly from this initiative. Those pursuing careers in teaching, translation, media, or content writing will find the program especially valuable for deepening their understanding of classical and modern Urdu texts.The program also benefits non-native Urdu speakers interested in gaining proficiency for professional or academic purposes. By offering structured learning, literary discussions, and expert mentorship, it nurtures a holistic appreciation of Urdu language and literature. Additionally, individuals preparing for competitive exams that include Urdu language components will find the curriculum enriching and targeted.Cultural institutions and educational bodies can nominate their faculty or staff to participate in the program to enhance their language capabilities and cultural knowledge. Moreover, senior citizens and hobby learners who wish to reconnect with the beauty of Urdu literature will also find this program fulfilling.