While recruiting, the main task of a recruiter involves getting in touch with potential candidates and, one of the most common methods of getting in touch with candidates is e-mail.
Mass Mailing basically means sending out the same email to many people at the same time.
During the recruitment process mass mailing has several benefits and we will discuss them in this article and also check out how we can prevent your emails from landing up in their spam folder.
Here are a few benefits of using mass mailing:
• Advertising Vacancies
• Inviting a Large group of Candidates For Interviews
• Rejecting a Large Group of Candidates
• Share & Explain the Interview Process
• Marketing tool used for Clients
How to send mass mail and avoid getting into the spam folder :
It’s advisable to send mass emails to individuals who have given you their email address like people who subscribe to various vacancies on the company website as well as other job portals that you might have tied up with. People usually don’t flag emails from senders that they want as spam.