Digital transformation involves integrating digital technology into all business areas, fundamentally changing how organizations operate and deliver value to customers. This process is driven by evolving consumer behaviors, emerging technologies like AI and cloud computing, and the need for operational agility. Successful digital transformation requires a strategic framework that aligns technology, people, and processes. It encompasses creating new business models, enhancing customer experiences, and optimizing internal operations. By adopting digital practices, businesses can improve efficiency, foster innovation, and stay competitive in a rapidly changing market.