What Is Cloaking, Its Impact on User Trust, and How to Build a Transparent SEO Strategy Instead
Cloaking damages trust between the website and its visitors. When users expect one thing from search results but see something entirely different, they’re more likely to bounce and distrust the brand. Understanding what is cloaking, its impact on user trust, and how to build a transparent SEO strategy instead helps businesses grow responsibly. Focus on user-first content, ethical link-building, and accurate metadata. Trust and authenticity lead to better engagement, rankings, and long-term digital success.