What are the 4 pillars of customer relationship management?
Customer Relationship Management (CRM) stands on four key pillars: Strategy, People, Processes, and Technology. A well-defined strategy guides CRM efforts, aligning them with business goals and customer needs. Empowered employees, skilled in building strong customer relationships, are the heart of CRM success. Efficient processes streamline interactions, ensuring timely responses and consistent experiences. Lastly, advanced CRM technology centralizes customer data, automates tasks, and provides valuable insights for personalized engagement.