The Role of Social Media in Online Reputation Management
Social media plays a vital role in ORM, as it’s often where customers express their opinions and experiences. Actively monitoring your brand’s presence on social platforms allows you to address concerns in real time and engage with your audience.
Create a content strategy that encourages positive interactions, such as contests, polls, and user-generated content campaigns. By fostering a positive environment and addressing issues transparently, you can strengthen your brand’s reputation and build a loyal community.