The Role of Digital Channels in Modern Marketing in Pharma
Marketing in pharma is evolving rapidly with the rise of digital tools, patient-centric approaches, and data-driven strategies. It focuses on creating effective communication channels to engage healthcare professionals (HCPs) and patients while ensuring compliance with regulatory guidelines. Pharma companies now prioritize personalized campaigns, leveraging patient data to improve trust and outcomes. Digital platforms, such as social media, webinars, and telehealth, are becoming essential for outreach.