The New Reality of Loyalty: Consumers Want Brands To Earn It

Amid ever-rising consumer expectations, supply chain disruptions, and less access to third-party data, Yotpo’s annual State of Brand Loyalty survey reveals just how hard brands have to work to earn loyalty that drives positive business outcomes. Nearly 40% of global shoppers said they’d need to buy from a brand five or more times before they would consider themselves loyal — an 11% increase YoY. Additional findings further prove that today’s consumers want to feel valued every time they shop, and they expect their relationships with brands to go far beyond the transaction.