The Joy of Coming Home to Silence: Why Urban Buyers Are Seeking Villas on the Edge of the City
In India’s ever-expanding metro cities, a new kind of buyer is emerging — someone who’s choosing silence over skyline, space over speed, and intentional living over convenience. In cities like Hyderabad, there’s been a 30% year-on-year increase in buyer interest in villas on the outskirts of the city as of Q4 2024, according to recent PropTiger and 99acres reports.
This isn’t just a trend — it’s a structural shift in how people want to live post-2020. And it’s being driven by changing work cultures, improved infrastructure, and a growing awareness of mental and environmental health.
Why Are Buyers Choosing Villas on the Outskirts?
1. Urban Saturation and Space Constraints
According to Knight Frank’s 2024 India Real Estate Report, Hyderabad saw a 22% increase in residential unit launches within the city, but over 60% of that growth occurred in suburban and peri-urban zones like Sangareddy, Narsapur, and Adibatla. These areas now offer spacious homes at prices 35–40% lower per sq.ft. compared to city-centre apartments.
In projects like Ayathi Villas, families are opting for 3BHK–4BHK villas with private gardens and terraces, as opposed to multi-family apartment complexes with limited privacy.
2. Air Quality and Environment
A study by the Centre for Science and Environment (CSE) in late 2024 highlighted that Hyderabad’s core zones (Banjara Hills, Panjagutta, Madhapur) regularly exceed the WHO’s safe PM2.5 levels. In contrast, areas 25–30 km outside the city, including Ayathi’s villa locations near Sangareddy, recorded up to 40% lower air pollution, offering a noticeably healthier environment for families.
3. Connectivity Is No Longer a Barrier
Hyderabad’s Outer Ring Road (ORR) expansion and the proposed Regional Ring Road (RRR) are drastically reducing commute times from peripheral areas. For instance, the Sangareddy–Gachibowli route now takes under 45 minutes, thanks to seamless road upgrades and express corridor plans.