**Scope of Digital Marketing**

Digital marketing or marketing online is a precise way of marketing wherein you directly reach out to your potential client. Whether you use free or paid methods, with a one-time investment and effort, it allows you to reach a larger audience at a time and place that is convenient to them. It can be used for creating brand awareness as well as roping in new clients. Hence with lesser investment and more ROI, this is now the new and go-to mode for all enterprises irrespective of size. The scope of digital marketing is ever-growing and the ways for reaping its benefits are numerous