In the age of global tourism, where travelers are more connected than ever, the importance of promoting responsible and ethical travel has never been greater. This is especially true in a country as diverse and culturally rich as India. With its myriad of traditions, ecosystems, and communities, India stands at the crossroads of tourism opportunities and challenges. Travel expo, particularly those like the India International Travel Mart Ahmedabad (IITM), play a pivotal role in shaping the future of tourism in the country by promoting responsible and ethical travel practices.