Plum Coupons & Deals: Grab Up to 20% Off on Beauty Products Plum was founded in 2013 and is India's first 100% vegan beauty brand that focuses on cruelty-free and non-toxic products. They also Offer skincare, haircare, personal care and makeup items approved by Peta. Their formulations combine natural nutrients with research-backed actives and are packaged in recyclable materials to promote sustainability, their planet and profit-sharing participants, making them a leader in vegan beauty in India.