Strategically leveraging social media platforms to build brand awareness, target potential audiences, and drive web traffic. All this is attained by creating and posting content on social apps. The content may be detailed or short content or even advertisements like paid ad campaigns.

SEO is considered to be an effective strategy to increase web traffic which over time will get converted to higher engagement, potent leads and finally leading to increased conversion rates. This can be achieved when SEO is performed strategically by including relevant keywords within the high-quality content to appear more often on the search results, having mobile-friendly websites because almost many people use mobile devices most of the time, getting backlinks approved from reputable websites, and having optimised metadata.

Digital Marketing plays a significant role in creating awareness about your business and helps it to establish itself as a brand. Implementing various marketing strategies like improving SEO and ranking it among the top searches in search results will enhance the visibility, creating extraordinary content for the business that will connect the audience on an emotional level and keep them engaged, thus it will help in attracting new customers as well as retaining them. Having a strong social media presence will also help a business establish itself as a brand. And with proper digital marketing techniques, it's not hard for a business to emerge into a brand.