Google Analytics 4 (GA4) is a game-changer for e-commerce businesses, offering advanced features that allow you to go beyond basic tracking. With its event-based data model and powerful analysis tools, GA4 empowers you to gain deeper insights into your customers’ behavior and improve your store’s performance.
In this guide, we’ll walk you through some of the most advanced GA4 features for e-commerce and show you how to leverage them to boost your business.