Job Posting is Like Advertising a Product

It is really an amazing exercise to focus on your own job ads and compare them with others. You must analyze how other companies are saying the same thing and does it seem impressive. For a while just think from the job seeker’s point of view, he is finding the same stuff in all job ads so how he will decide that he must choose your company. Actually it can be so complicated to get the right candidate when you are not making true efforts to make your job postings. Experts say that job postings are just like working on product advertisement, more you attract people more response you will be able to get from the market.

Recently I went online to search for bpo jobs and I was surprised to see that all companies are posting the same details on their job description. When everything sounds similar then how can a job seeker make a decision about right and wrong? Imagine if an advertisement for every soap brand is same, they copy the same content for videos and audio then how users will get attracted, everything will appear so boring to them and definitely they will pick something out of interest. The same is the case with job openings, as here if people are not able to differentiate between profile specifications then companies will not be able to get the right candidates for their vacancies and job seekers will not be able to get the right platform.

When the marketing team decides to promote their new product in the market then they try to pick the best idea for advertisement. They focus on public interests and try to attract people towards the qualities of the product so that consumers can easily make their mind to buy it. Similarly, your job postings must be attractive and engaging so that job seekers can find out something good about your company and can make the decision to be an applicant soon. Those who want to attract very high performers need to create high-level job postings and share your attitude via job ads. The culture of the workplace and responsibilities of job profile must be well described along with expected skills so that only suitable candidates can submit their applications for interview.

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