Indiegogo and BRANDED Team Up To Accelerate Growth for E-Commerce

Indiegogo, the global leader in crowdfunding and BRANDED Group, a leading operator of digitally native consumer brands globally, announced a collaboration to enable entrepreneurs on Indiegogo’s platform to accelerate and scale their businesses through potential acquisition. Within the Indiegogo ecosystem, BRANDED will target challenger brands: micro e-commerce brands with $100 million brand potential and distinct positioning, and are thriving in consumer goods categories previously dominated by Big CPG players. BRANDED’s core categories include: Beauty & Personal Care, Health & Wellness, and Home & Hobbies.