India is a land of unparalleled diversity, where every region boasts its own unique cultures, traditions, and ways of life. This cultural richness is not just confined to the locales where it thrives; it is also celebrated and showcased on national and international platforms. One of the most dynamic and immersive ways to experience this cultural mosaic is through travel exhibitions. Among these, the India International Travel Mart (IITM) stands out as a premier event that encapsulates the essence of India’s regional diversity.