how to develop a buyer persona for your strategies

To develop a buyer persona, you will need thorough research to collect all the key information you need to construct a profile. Based on your business needs, you can start by compiling data on age, location, language, buying power, spending pattern, challenges, interests, and even stage in life. You can use your existing customers database and social media to find the initial information. On top of that you need to find out what channels are more efficient in reaching your customers as a priority issue.

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