How Live Streaming is Transforming E-Commerce in 2021

Our progressive world is making many updates every second of a minute. In the past two decades, e-
commerce played a vital role in the sales of products all over the world. As we all knew that, nowadays, a kid of 10years old is making online shopping at his fingertips with the mobile phone, iPad, PC, etc. But traditional shopping is quite a different experience that makes consumers feel all five senses like see, taste, touch, listen and smell. To make that possible, many car companies are offering test drives for consumers to experience the whole specs and features of products.

Now a new revolutionary trend has come into the limelight in this digital era where a surge in internet businesses and internet marketing is at its peak. It is Live commerce. Shopping online with live streaming of products is nothing but live commerce. It fills the breach between the product and the consumer by improving the engagement with the customer. With this live commerce, an online bidding feature can be enabled, further increasing the average sales value. As e-commerce lost its modernity, blending live streaming to the online shopping platform, the user will feel the real-time involvement like the user is being there in the mall to buy the wished product. Let’s have a look at some formats of live-commerce.

Influencer streaming:
Television advertisements are a major source of promoting a product through a celebrity. But
now it’s a social media platform that is being used for marketing the product. Celebrities are mostly
using social media not only for their engagement with the public but also to promote the brands.
Live streaming from Facebook live, Instagram live is the best platform. According to recent stats,
26% of people are getting influenced by their favorite celebrities to purchase products online
through live commerce.

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