Bad data with improper contact details leads to flawed lead scoring thus, missed opportunities for deal closures. So, no matter how refined and well-researched a personalized email campaign is, conversion rates, bounce rate and even the open rates get undesirably affected if the data quality and accuracy are not maintained. Forget about the segmentation, which is considered a crucial part of iterative email campaigns, even proper personalization of emails becomes next to impossible if a B2B marketer reaches out to the wrong person with respective offerings.
For the above-mentioned reasons, marketers often opt for heavy investments with regards to tools, but can the challenges of data inaccuracy get solved with it? For most of the scenarios, the answer is NO. Tools are only effective when data is quality ensured, authentic, actionable and accurate. Hence, businesses across the industry verticals are seemingly opting for sales intelligence experts, known for delivering actionable datasets, account maps and org charts of the target companies. Such measure has proven to be immensely effective even for faster closure of enterprise deals and also for those targeting Fortune 500 companies.
Personalized email campaign is all about reaching out to the right set of target profile at the right time and with the most relevant offerings, with respect to targets immediate requirements, challenges, budgetary constraints and more. These accurate data simply pave the path and makes it smoother for marketers. After all, when one gets to leverage the right information for delivering adequate service, reducing wait time and gaining the confidence of target profiles. And with the actionable org charts mentioned above, things get even faster and smarter, helping a marketer to make the most relevant approach.
Besides, from analyzing, designing, executing and iterating, personalized campaigns involve an impressive number of efforts in respect of time and efforts. All of which becomes a w