FTD Switches to Digital Experience Leader FullStory Platform

Floral industry leader switches to FullStory to optimize the digital experience while introducing new digital-first capabilities and features

FullStory, a global leader in digital experience insights and analytics, today announced that FTD, a leader in the floral industry for more than a century, has switched to the FullStory platform as it realigns its technology to provide an outstanding experience to every customer, everywhere they shop.

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