The Facebook Pixel turns out to be a code that you can place on your website, which then allows you to track the efficacy of your ads by looking at whatever data people utilise or search about when they visit and use your site.
The Facebook Pixel functions by installing a cookie on your website that tracks visitors so you may contact them again, often known as retargeting.
When you advertise to those who have already visited your website, you may utilise the Facebook Pixel and analyze their activity when they return. As a result, you’ll be able to figure out which adverts are the most effective, as well as target audiences with greater relevance. A service offered by a few best multimedia companies in Bangalore, it is very important to know about Facebook Pixel.
There are a few different ways to enable the Facebook pixel.
Install and enable the Insert Header and footer and Footers plugin, which is available for free.
Go to Insert Header in Settings.
In the Scripts in Header box, enter your Facebook Pixel tracking code.
Be sure to save your modifications.