Digital marketing is the practice of promoting products, services, or brands using digital channels such as search engines, social media, email, websites, and mobile apps. It involves strategies like SEO (Search Engine Optimization), content marketing, social media advertising, and pay-per-click (PPC) campaigns to reach and engage target audiences online. By leveraging data analytics, digital marketers can track performance, optimize campaigns, and deliver personalized experiences. The goal is to drive traffic, increase brand visibility, and convert leads into customers. In an increasingly connected world, digital marketing is essential for businesses to stay competitive and grow their online presence.