Cultural Impact and Streetwear Influence of kanye west merch
Kanye’s merch has not only influenced fans but also the broader streetwear scene. The Yeezus tour collection set a trend for high-demand, limited-run merchandise that other artists and brands quickly adopted. Today, artists from Travis Scott to Billie Eilish drop exclusive lines tied to their music, a playbook Kanye helped refine. His approach turned merch into a legitimate fashion statement and a form of self-expression beyond fandom.