One of the most common mistakes marketers make with Amazon is to think of it solely as an e-commerce channel that is a primarily direct response.

Marketers who are only concerned with the most common key indicator of performance (KPIs) like Return-on-Ad-Spend (ROAS), as well as Cost-per-Action (CPA), do not realize the opportunity of Amazon to create lasting relationships with both returning and new customers.

Pro Tip: Take the Amazon PPC agency’s help to create and manage your Amazon PPC campaigns.

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