B2B marketing strategies are the best way to connect with your prospects but we need to make sure all the strategies we use don’t backfire. We, of course, don’t want to annoy people with our marketing emails. According to the data, 50% of respondents claimed that receiving e-mails from brands too frequently was bothersome. So, if you don’t come up with impressive B2B marketing strategies in 2024, your marketing email will go straight to their spam folder.